Adobe, like many organizations, is completely moving away from printed materials and shifting to the virtual world. This shift is appreciated by salespeople who are coming to expect interactive content that can be consumed on the devices they use every day. The concept of a “vPlaybook” makes sense to busy sales professionals who are getting ready for customer conversations and looking for practical tools that provide: What to Know (before the meeting), What to Say (during the conversation), and What to Show (to support the dialogue).