The disconnect between marketing strategy and day-to-day sales conversations is all too common. And frustrating! Many companies invest heavily in their CRM, LMS or a new methodology, but the problem still persists. Alignment happens when sales, marketing, and product teams come together to create sales friendly playbooks focused on the sales conversation.
0 0 Max Max2018-12-13 16:51:222019-01-16 15:39:33Whiteboard Selling Starts with a Playbook