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Imagine having the capability to provide your sales teams with the perfect sales messaging strategy and sales enablement content for any target audience, adding this to industry and buyer insights from your product team, and including on-demand videos of role-play examples and best practices from top colleagues. Now imagine all of this in one virtual tool that is accessible anywhere for your sales reps.
This is how vPlaybook uses digital sales playbooks for a modern approach to sales enablement.
A digital sales playbook is an interactive guide consisting of content and strategies focused exclusively on preparing sales reps to be successful in the calls, meetings, and presentations they will encounter. A digital sales playbook is hosted on a virtual platform, can be edited and saved whenever needed, includes integrated video content, and is accessible on any device.
Having your sales playbooks available in a digital format is key to ensuring your content is interactive and always current while fitting into the mobile lifestyles of your salespeople. It is essential for providing just-in-time enablement and readiness that is vital to sales performance.
A messaging playbook is all about knowing the right things to say and how to say them. For an upcoming call, meeting, or presentation a sales messaging playbook provides content and educational materials for telling the right story, showing the right things, having the right questions to ask, and knowing how to handle specific hurdles and objections.
A process playbook is focused on defining the steps of the sales process, best practices, roles, tools, and methods to create consistency among existing reps and help onboard new salespeople. Sales process playbooks are commonly created for opportunity management, account development, new hire onboarding, and partner engagement.
A coaching playbook consists of sales leadership and educational content that gives managers the strategies and programs they need to maximize their impact on sales performance. This includes information on coaching and leadership best practices along with information on how to assess a team and identify areas of weakness.