Putting Personalization to the (Field) Test

In B2B marketing, personal is business. As more organizations rush headlong into Account-based Marketing, marketers are expected to amass an encyclopedic understanding of their targets—everything from earnings data to competitive intelligence to where the CEO went to grammar school.

But all that account research comes at a cost. It costs you time. It costs you resources. It costs you dollars. And if your efforts fall flat, your time, resources, and dollars trickle right down the drain. So, is all this personalization truly necessary? And, more importantly, is it working?

In this e-book, you’ll find new research that provides surprising answers to questions like:

• How much personalization is too much?
• What kind of personalization drives action?
• How can you efficiently develop and target meaningful communications that generate results?

Stop wasting time, effort, and dollars on personalization tactics that don’t get results. Read this eBook, share it with your team, and learn what kind of personalization really works.