Your sales kick-off needs to hit the reset button. Why? Because too many of these events emphasize product knowledge (information) over behavior change (transformation). And make no mistake: It’s behavior change that drives more excitement and better performance out of the gates.

It’s time to make your sales kick-off was it was always supposed to be—i.e. the ideal venue in which to initiate business transformation. This new eBook covers the fundamentals of planning, staging, and building on a transformative sales kick-off event—one that will energize your reps and propel high performance in the field long after it’s over.