Software company RES used sales playbooks to help align sales and marketing. Their playbooks outline sales plays, use cases, buying triggers, discovery questions, and customer facing tools. Watch this video to hear about RES’ experience of implementing playbooks and the benefits of digital playbooks for their sales team. Before RES introduced the playbook, sales content was all over the place. The new reality with vPlaybook is salespeople easily accessing the right content in a centralized place.
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